“When I have said that the whole democratic process
is merely a sham, an illusion, in the age of television, they
haven't believed me. They still cling to the notion that democracy
is inherent in White life, that it is with us to stay, and
that we must rely on it in order to overcome our problems.
This notion seems to have been implanted so deeply in their
consciousness that it will take a real trauma to uproot it.
Well, you can be sure that the trauma is on its way, but meanwhile
it behooves some of us to understand the situation.”
Democracy and Propaganda
by Dr. William Pierce
W.L.P. "Democracy and Propaganda"
(May 2002)
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I do appreciate the feedback I receive from listeners, who give
me their responses to my broadcasts and who tell me about their
own concerns and ideas and who sometimes give me useful tips
on news stories that I might not have learned about otherwise.
One thing I'm reminded of over and over again by listener feedback
is that many listeners still haven't assimilated a message I've
included in nearly every broadcast, and that is the central
importance of Jewish media control to all of our problems. Many
listeners, perhaps even a majority, still believe that somehow,
when the White public becomes sufficiently exasperated, we can
vote ourselves out of our problems. When I have said that the
whole democratic process is merely a sham, an illusion, in the
age of television, they haven't believed me. They still cling
to the notion that democracy is inherent in White life, that
it is with us to stay, and that we must rely on it in order
to overcome our problems. This notion seems to have been implanted
so deeply in their consciousness that it will take a real trauma
to uproot it. Well, you can be sure that the trauma is on its
way, but meanwhile it behooves some of us to understand the
situation.
A couple of weeks ago I quoted a few sentences from a book published
in 1928 titled Propaganda, by the Jew Edward Bernays. Today
I'll read to you an expanded set of excerpts from Bernays' book
to give you a little more of the gist of his message. I quote:
"The conscious and intelligent manipulation of the organized
habits and opinions of the masses is an important element in
democratic society. Those who manipulate this unseen mechanism
of society constitute an invisible government which is the true
ruling power of our country.
"We are governed, our minds are molded, our tastes are
formed, our ideas suggested largely by men we have never heard
of. This is a logical result of the way in which our democratic
society is organized. Vast numbers of human beings must cooperate
in this manner if they are to live together as a smoothly functioning
society. . . .
"Whatever attitude one chooses to take toward this condition,
it remains a fact that in almost every act of our daily lives,
whether in the sphere of politics or business, in our social
conduct or our ethical thinking, we are dominated by the relatively
small number of persons . . . who understand the mental processes
and social patterns of the masses. It is they who pull the wires
which control the public mind, who harness old social forces
and contrive new ways to bind and guide the world. . . .
"Sometimes the effect on the public is created by a professional
propagandist, sometimes by an amateur deputed for the job. The
important thing is that it is universal and continuous; and
in its sum total is regimenting the public mind every bit as
much as an army regiments the bodies of its soldiers. . . .
"The systematic study of mass psychology revealed to students
the potentialities of invisible government of society by manipulation
of the motives which actuate man in the group. . . . So the
question naturally arose: If we understand the mechanism and
motives of the group mind is it not possible to control and
regiment the masses according to our will without their knowing
it?
"The recent practice of propaganda has proved that it is
possible, at least up to a certain point and within certain
limits. . . .
"No serious sociologist believes any longer that the voice
of the people expresses any divine or especially wise and lofty
idea. The voice of the people expresses the mind of the people,
and that mind is made up for it by the group leaders in whom
it believes and by those persons who understand the manipulation
of public opinion. . . .
"Whether in the problem of getting elected to office or
in the problem of interpreting and popularizing new issues,
or in the problem of making the day-to-day administration of
public affairs a vital part of the community life, the use of
propaganda, carefully adjusted to the mentality of the masses,
is an essential adjunct of political life." -- end of quote
--
I should mention that Bernays' book is not profound or especially
valuable in itself. It merely states a few self-evident facts
about the way in which a modern society works. For the person
interested in propaganda, far more useful books are available.
The fact that Bernays was a Jew is not even especially relevant
here except to emphasize that propaganda, the mass media, psychology,
and the manipulation of others always have been subjects of
special interest to the Jews. It is not for nothing that they
are as thick in these fields today as they were in the time
of Bernays and Freud. The reason I chose Bernays' book to quote
is that it provides a more concise and clear summary, in a few
quotable paragraphs, of the role of propaganda in modern life
than most other books on the subject.
If I were you I wouldn't even waste time trying to hunt down
a copy of Bernays' book. Although it is available in larger
libraries, it's long been out of print, and all it does is state
the obvious: namely, that the whole concept of democracy is
meaningless in an age where a few people have in their hands
the mechanism for controlling the attitudes and opinions of
a majority of the electorate. And Bernays also takes the disingenuous
position that not only is this control a fact of life, but it
is a good thing; it is necessary to control and regiment the
thinking of the public in order to avoid chaos, and it can only
lead us to greater progress and prosperity. He simply glosses
over the question of who should exercise this control and what
their motives should be.
If you really want to study the subject of propaganda, a good
place to start is with the 1962 book, also titled Propaganda,
by the Frenchman Jacques Ellul. That book is still in print
and is available from the sponsor of this program, National
Vanguard Books. Professor Ellul deals with the subject in much
greater depth and with much greater honesty than Bernays does,
but he agrees with Bernays on the most obvious and fundamental
conclusions: on the irrelevance of the idea of democracy, for
example. I quote from Professor Ellul's book:
"If I am in favor of democracy, I can only regret that
propaganda renders the true exercise of it almost impossible.
But I think that it would be even worse to entertain any illusions
about a coexistence of true democracy and propaganda."
-- end of quote --
To me it is frustrating that a conclusion that seems so obvious
is nevertheless resisted by so many otherwise intelligent people.
Democracy has become almost a sacred concept to them, this idea
that the policies guiding our nation should be decided by counting
the votes of every featherless biped who has reached the age
of 18. It's like motherhood: they're almost afraid to question
it.
This seems to be as true of intellectuals in our society as
it is of Joe Sixpacks. The fact is that intellectuals are no
more likely to be independent-minded than people who work with
their hands; most intellectuals, just like most Joe Sixpacks,
are lemmings. In fact, as Ellul points out, it is precisely
the intellectuals who are most strongly controlled by propaganda,
because they are more open to every medium of propaganda.
And I must admit that it took me a long time to overcome the
ideas drummed into me when I was in school that under a democracy
people are more free than under any other political system,
that under a democracy we are all free to think and say whatever
we want, and that we have a greater responsibility as citizens
of a democracy to make up our own minds about things independently,
and so on. Actually, we still have some degree of individual
freedom in the United States today because more than 200 years
ago men whose temperament was far more aristocratic than democratic
in the modern sense of the word were willing to go to war against
their legitimate government in order to secure that freedom
for us, and people with a truly democratic temperament, who
have been gnawing away at that freedom ever since, haven't yet
succeeded in suppressing it completely.
Well, it should not be surprising to us that although books
such as Professor Ellul's Propaganda -- and many others -- are
readily available, almost no one has heard of them. Keeping
the public believing in the myth of democracy is an important
element in maintaining control over the thinking and behavior
of the public. It is simply immoral and scandalous to question
the reality of democracy. It's like questioning the truth of
the "Holocaust" story. And for that reason we're not
likely to be taught in our social studies classes in school
or to read in the New York Times or the Wall Street Journal
even the most obvious and self-evident conclusions presented
by Bernays or Ellul. We're still taught how democracy safeguards
our freedom, even while those who control the mechanism of propaganda
in our democratic society are working day and night to eliminate
that freedom.
Already "freedom" means to Sally Soccermom the right
to buy either blue plastic hair curlers or pink plastic hair
curlers or yellow plastic hair curlers or no hair curlers at
all at the shopping mall. And to her husband it means the right
to watch whatever ball game he chooses and to go to the refrigerator
for another six-pack at halftime. And both Sally Soccermom and
Joe Sixpack have pretty well been brought around by democrats
to the opinion that the First Amendment doesn't really give
anyone the right to say "hateful" things: things that
offend other people. A majority of them already believe that
racism is illegal -- or ought to be illegal.
And I hardly need to remind you that in most of democratic Europe
the controllers of propaganda already have reduced freedom to
a choice of hair curlers and ball games. Just last week 59-year-old
Tore Tvedt, a Norwegian member of my organization, the National
Alliance, was convicted in an Oslo court and sent to prison
for stating personal opinions on the Internet that the court
considered "racist" and "anti-Semitic."
The liberal intelligentsia of Norway have applauded the conviction.
The details are available in an April 23 Associated Press report
from Oslo.
The reason that it is important for us not to let that sort
of thing happen in America -- the reason why it is essential
for us to preserve the freedom we still have -- is that for
us freedom is the right to fight against the controllers of
the propaganda machinery who not only are attempting to reduce
freedom in America to the sort of hair-curler-and-ball-game
freedom that exists in Norway and most of the rest of Europe,
but who also have as their goal the annihilation of our race.
We still can fight against these enemies of our people by legal
means, but they are working very hard to take that remaining
freedom away from us.
It is unfortunate that we cannot use propaganda against them
the way they use it against us. I'm certainly not a propaganda
expert myself, but I understand enough about it to know that
the use of propaganda on a large enough scale to be effective
in changing the attitudes and the behavior of the public requires
a much larger mechanism than anyone but the Jews possesses.
I'm talking here about so-called "vertical propaganda,"
which simultaneously conditions large numbers of people through
the use of television, magazine advertising, and other mass
media. The Jews worked hard to seize control of that mechanism
and build it up throughout all of the last century.
There is, of course, what is called "horizontal propaganda,"
in which the attitudes and behavior of individuals in small
groups are changed through suggestion by group leaders and guided
group discussion. This is the sort of thing that was used in
communist prison camps and in some religious cults and is used
in "sensitivity training" in America to condition
employees in government and in private business today. It also
is used to a frighteningly large extent in America's schools
to propagandize children. It doesn't require much in the way
of mechanism, as "vertical propaganda" does, but it
does require a large number of conditioning groups operating
simultaneously in order to be effective on a significant portion
of the population, and that in turn requires a large organizational
infrastructure to get people into the groups and then to coordinate
their conditioning.
I find all of this very interesting, but also a little depressing.
I cannot help but agree with Bernays and Ellul that the governing
role of propaganda is inevitable in a modern, centralized, technological
society. Without propaganda as a coordinator for the lemmings,
we would have chaos. The only way to avoid propaganda would
be to return to the sort of decentralized society without mass
media, based on the farm and the village, that we had during
the Middle Ages and in ancient times, and we can't do that as
long as we live in a world where we are surrounded by dangerous
enemies: which is to say, we cannot afford decentralization
and the giving up of our mass communications capabilities as
long as we have Chinese or Jews waiting for us to lower our
vigilance. The important thing is not to try to avoid propaganda
-- we really can't do that -- but to ensure that the people
who control the content and the direction of the propaganda
are our people and that they have the right motivations. That
is the essential thing. Beside this everything else becomes
insignificant.
An understanding of our present situation leads us to a conclusion
that many otherwise intelligent people are afraid to confront.
That frightening conclusion is that there is no peaceful way
out of this situation. The Jews never will voluntarily relinquish
control of the mechanism of propaganda, and as long as they
retain control America and our civilization and our people will
continue down the slippery slope toward oblivion: non-White
immigration will continue, the White birthrate will remain far
below the replacement level, the media will continue pushing
multiculturalism and race-mixing, and the Jews will continue
their efforts to reduce our freedom to a choice of hair curlers
and ball games, as they already have done in Norway. And as
long as their television screens stay lit and the shelves at
the shopping malls remain full of consumer goods, the lemmings
will go along happily with everything.
We cannot vote our way out of our planned demise. Either we
will let ourselves be led into extinction by the masters of
propaganda like lambs to the slaughter, or we will fight back,
and when we fight back there will be a period of bloody chaos.
When I have said this in the past I have been accused by people
who otherwise agreed with me of having bloody-minded fantasies.
They did not want to face the prospect of violence and bloodshed,
and when I said that we must face it they accused me of wanting
it.
Well, I don't want it -- except as an alternative that is infinitely
preferable to extinction. I prefer a peaceful path to survival
and freedom and progress, but I no longer believe that a peaceful
path remains for us. The people who accused me of being bloody
minded were people who were comfortable, who were living fairly
high on the hog, and of course they didn't want their comfort
to end. They didn't want their comfortable world to become chaotic
and dangerous and bloody. I can't blame them for that. But they
let their desire for a continuation of comfort hide the truth
from them. They wanted to believe that we can vote our way out
of the mess we're in and that everything can be resolved peacefully,
and so that's what they believed. I can only agree with Professor
Ellul that the worst thing we can do now is entertain any illusions
about the efficacy of democracy in combating the destructive
propaganda mechanism being used against us by the Jews.
In this regard, I should mention the current situation in France.
Tomorrow is the runoff voting in the French presidential election.
Many people in the United States are very excited by the fact
that the conservative French nationalist Jean-Marie Le Pen came
in second in the voting two weeks ago, and the Jews in France
have been denouncing him as an "anti-Semite" and demonstrating
in the streets against him ever since. Almost certainly the
winner in tomorrow 's voting will be the corrupt system politician
Jacques Chirac. We must remember that France doesn't have the
two-party system that we have in the United States. The vote
is divided among a number of competing parties, and Le Pen won
second place two weeks ago with less than 17 per cent of the
vote, while the front runner Chirac received less than 20 per
cent. Tomorrow Chirac will win with something between 70 and
80 per cent of the vote.
But even if Le Pen were to beat Chirac tomorrow, it certainly
wouldn't mean beating the Jews. For the Jews it's a win-win
situation. If Chirac wins, he will continue taking money --
and orders -- from the Jews, as he has in the past. If Le Pen
wins, it will be a setback for some Jewish policies, but probably
the first thing Le Pen will do is begin kicking Arabs out of
France -- and it is the Arabs in France, brought there by Jewish
"anti-racist" immigration policies, who have been
in the forefront of attacks on synagogues and Jewish businesses
in France in recent months. Le Pen certainly will not begin
kicking Jews out of France. The man running his current electoral
campaign, Bruno Gollnisch, is a Jew, as are several other key
members of Le Pen's National Front party. Le Pen's own son-in-law
is a Jew. Jewish propaganda in France, as elsewhere, has set
the limits for permissible political behavior, and Le Pen will
act only within those limits.
There remains the fact that Le Pen did surprise most observers
by winning second place two weeks ago, and people in America
who desperately want to believe that we can vote our way out
of our mess here are grasping at that fact like a drowning man
grasping at a straw. But really, what Le Pen's surge in popularity
proves is not that democracy has a chance but that surprises
do happen. That is what should give us hope: that even with
their stranglehold on the propaganda media in America, the Jews
can and do miscalculate, and unforeseen events do happen.
Our responsibility here is to continue building our capability
for taking advantage of surprises when they do happen, and that
means primarily to continue building our means for communicating
effectively with every independent-minded White man and woman
with a conscience and attempting to gain his or her participation
in the effort to reach others. I don't expect that our communications
capability will win any elections for us, but it certainly will
enhance our ability to fight back -- and that is what I intend
to do until my last breath.
Thanks for being with me again today.
W.L.P.
"Democracy and Propaganda" (May 2002)
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